Spotify and FC Barcelona celebrate Drake’s streaming milestone with limited-edition jersey — Spotify

From the start, we had big plans for our partnership with FC Barcelona. We want to create a platform for artists that taps into the club’s huge global fan base. So, as part of FC Barcelona’s upcoming El Clásico showdown, one of the most iconic events in all of sport, we’ve teamed up with Duck and FC Barcelona to create a limited edition kit.

Adorned with the OVO owl logo, these jerseys not only reaffirm our commitment to bringing the worlds of music and football together.

“Our alliance with Spotify goes beyond a mere business relationship. It is a strategic relationship through which we seek to bring together two worlds that can evoke emotion, namely music and football,” said Juli Guiu, vice-president of the marketing area of ​​FC Barcelona. “This initiative is another example of this will and the innovative spirit of our collaboration.

“For the first time in our history, we are replacing our main sponsor name on the front of the shirt with internationally acclaimed artist, Drake. This initiative shows our potential to become a unique platform to deliver experiences that help us closer to our fans while reaching new audiences around the world.

These shirts also celebrate a milestone for Drake: he is the first artist to have his tracks streamed 50 billion times on Spotify. And to give fans a taste of what to expect this Sunday, Drake had the honor of unboxing the first jersey, complete with the number 50 on the back to mark his achievement.

As October’s Very Own, what better match for Drake to make his jersey debut than at El classic? To celebrate Drake and his impact on music, the men’s team will wear the shirts when they take to the field this Sunday. And before the game, they’ll warm up in training shirts with “50” on the back. Even beyond the record numbers of Drake and the FC Barcelona fandom, we couldn’t imagine a more perfect fit for this collab. As soon as the exit of thank me later in 2010 to this year Honestly it doesn’t matterDrake was a defining artist of the streaming era.

“We were so thrilled to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to hit 50 billion streams,” Marc HazanSpotify VP of Partnerships, said For registration. “We’ve always said we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.”

And because their passionate fans have been instrumental in reaching this milestone, Spotify will be thanking them and select FC Barcelona members with a gift of these special-edition FC Barcelona shirts.

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