NHL gives teams ability to sell jerseys to fans with ads on them

One of the biggest questions entering the era of NHL jersey ads was whether retail jerseys — the jerseys you and I buy — would have ads on them.

This week this answer became clearer after an eagle-eyed student from the University of Minnesota noticed that the authentic Adidas jerseys from the Wild had TRIA Patches on them.

The viral tweet caught ESPN’s Greg Wyshynski on the caseprompting comments from the NHL and the Fanatics – the league’s official retailer.

Every authentic Adidas jersey sold at the Wild’s team store, The Hockey Lodge, will have TRIA advertising both online and in brick and mortar.

The wild posted a note about it on their online website where he sells his authentic Adidas jerseys.

It reads:

On all adidas jerseys there will be a TRIA patch. The 3 x 3.5 patch is attached on the front right shoulder of the jersey

According to Wyshynski, this advertising policy of Wild is “by request only”. Each NHL team will have a choice of how their retail jerseys are presented.

With the Capitals, that could prove to be a tricky decision, with Caesars Sportsbook being their home jersey sponsor. Having not just one ad on a jersey, but one that promotes the game may be a bridge too far for some Capitals fans looking to purchase new merchandise, especially one priced over $200.

Last season, helmet advertisements were widely accepted and did not bother NHL fans, providing the league and its teams with a new source of revenue. But jersey ads on retail jerseys will be a trickier activation to navigate.

More details will likely be released soon on where the other teams stand.

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