M Den selling Michigan soccer jerseys with player names on the back

Prepare to start seeing Michigan soccer jerseys with player names and numbers on the back.

The University of Michigan’s official sports department store, The M Den, has made a deal with nearly half of the Michigan football team to sell Jordan Brand jerseys with names on the back.

In a deal considered the first in college football since the NCAA removed its name, image, and likeness rules on July 1, a group of nearly 60 players agreed to have their names sewn to the back. The feature went live on Friday and the number of players involved is expected to increase in the days and weeks to come, store president Scott Kirth told MLive on Monday.

“We knew it was going to happen, and we at The M Den had found about five points of what we wanted to do,” Kirth said.

“The first one that ended up being feasible was this custom jersey program.”

For years, Hirth said, The M Den has sold Michigan soccer jerseys with the No.1, No.4 and has already sold them with the year on the back. But Nike’s personalized program allowed anyone to put any name and number on the back of a jersey – “except, of course, for current student-athletes,” he said.

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It has since changed. With the help of former Michigan football player Jared Wangler, who has since graduated and joined the Royal Oak-based management firm Valiant Management Group, The M Den found a loophole in the role and started to extend the contracts to the players of the team. If they signed up, the public could start buying Michigan soccer jerseys with their name and number on the back.

Although Kirth declined to disclose the contractual arrangements, he said each player would receive the same amount for each jersey sold. Blue and white versions of the jersey are available for purchase.

“I’m not going to say the dollar amount, but it’s over $ 10 per jersey,” Kirth said. The custom jerseys are currently on sale for $ 120 on The M Den’s website.

As it stands – and the rules are changing fast and furiously, Kirth says – The M Den is only allowed to sell football shirts with the names and numbers of current players as a custom option on their website. . They cannot market them individually as a stand-alone product.

Also, as it stands, personalized jerseys with player names on the back are only limited to football.

“Basketball always comes back,” Kirth said. “I think everyone wants this to happen. But the only sport that technically has a custom jersey program (with Nike) right now is soccer.

“So we have to work on this with basketball. But I think other sports will follow.

Learn more about Michigan football:

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A week-by-week look at the 2021 Wolverines calendar

Recruitment: how UM’s recruiting approach evolved to adapt to the new defensive scheme

Jim Harbaugh moves closer to top of CBS Sports rankings

Michigan secures entry from Braylon Edwards nephew

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